00 Weekend

Nordic Vibes: Scandinavian Diary

Illuminated by the steely northern winter light, Scandinavia Diary captures the lighthearted rural-to-urban adventures of a young woman sporting stylish, practical, and warm layers. Memorable moments that deserve a new page to fill and a snapshot to capture each adventure.

A Weekend with Giuliva Heritage

True to its name, A Weekend with Giuliva Heritage embodies a tailored ease that appeals to a woman’s desire for escapism as she eagerly transitions from daily chaos to moments of peace and quiet. A seamless overlap of elements and core values emerges, fostering a sartorial union between Weekend Max Mara and Giuliva Heritage.
Essential FW25 Weekend

New Essentials: to wear on repeat

Every season, the Weekend Max Mara essentials are renewed and refreshed while staying true to their essence – practical, easy-to-match staples that are the building blocks of any wardrobe. An effortless blend of relaxed attitude and spontaneous elegance.

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