Living in the Weekend
Spring Summer 2023 ADV Campaign

The advertising campaign for Spring Summer 2023 is arrived. Embrace a message of free mindset interpreted by photographer Nadine Ijewere through the eyes of model Beauise Ferwerda. Discover an invitation to immerse yourself in the atmosphere of the city, dense with people and places to discover.

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Fly away
The capsule collection
Discover the signature Weekend Max Mara butterfly like never before with our
special-edition knitwear collaboration with Swedish artist Cecilia Carlstedt.
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The key update
In bloom
Breathe new life into your everyday wardrobe with utilitarian jackets, crisp cotton
stripes and more spring-ready staples.
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