The Signature Collection for the 2024 Fall-Winter season was created in collaboration with American actress Lucy Hale. The actress, the star of some of the biggest TV series including Pretty Little Liars, has channelled her love for nature and the pursuit of individuality into this capsule collection, taking inspiration from an imaginary trip to discover her roots.
The collection encapsulates the values of authenticity and the free spirit of Weekend Max Mara, striking the perfect balance between Western soul, urban style and outdoor comfort. The ultimate destination of this journey? Not just a place, but also a personal goal or a milestone to be achieved.